Alexandria
Rosales
Events & marketing coordinator. I help brands make it memorable — strategy, social & events that fill the room.
Coordinator Palm Springs Life
this season? Get in touch →
Trusted across the Coachella Valley
Portrait — placeholder
A storyteller who learned to throw a great party.
I started in the College of the Desert newsroom — Editor-in-Chief of The Chaparral and station manager at KCOD, where a sports segment I produced earned a national broadcasting award nomination. After a summer reporting at The Desert Sun, I traded the byline for the production calendar.
Since then I’ve marketed the arts at Coachella Valley Repertory, then the 11,000-seat Acrisure Arena, and now events & marketing at Palm Springs Life. I bring a reporter’s eye to every campaign: find the story, then put it where people are.
A full-service toolkit.
Event Production
Concept to load-out — run-of-show, vendors, guest experience and the details that make a room feel effortless and full.
Brand Marketing
Campaigns, lifecycle & partnerships built around a clear message.
Social Media
Strategy, content calendars & community that shows up.
Copy & Editorial
Newsroom-trained writing & brand voice that reads clean.
Photography
A documentary eye for events, venues & brand imagery.
…and the rest
Broadcast & audio production, venue & arts marketing, volunteer programs and community building.
Experience
Events & Marketing Coordinator
Palm Springs Life · Palm Springs, CA
Signature event series, brand partnerships & the social presence around them.
Marketing Coordinator
Acrisure Arena · Greater Palm Springs
Marketing for the valley’s 11,000-seat arena — concerts, sports & live events.
Marketing & Volunteer Coordination
Coachella Valley Repertory (CVRep)
Audience development & volunteer programs for a professional theatre company.
News Intern
The Desert Sun (USA Today Network)
A summer reporting across the valley — 14 published bylines.
Editor-in-Chief · Station Manager
The Chaparral & KCOD · College of the Desert
Led the student paper & campus radio. IBS Award finalist, Best Sports Update.
Let’s make it
memorable.
Available for events, marketing & social projects across the Coachella Valley — and wherever the story travels.
Social, styled.
Representative concepts — the kind of on-brand event & lifestyle content I build for a feed.